DIARY: Holt unveils new 4G adman model but excuse the dribble

While we haven't yet sampled the delights of 3G mobile communications, over at Grey Global Group they're already talking about the 4G adman.

At the moment though, this hoped-for fourth generation adman is still dribbling saliva, needs help with his diapers - give him a break, he's all of five months old. But we hear daddy, that's Simon Holt, managing director of Grey Global Group's G2 Asia-Pacific, is hoping he'll follow the family's illustrious communications tradition. Little Henry has got a rich stock of PR and advertising blood coursing through him. Great grandfather was a PR man par excellence for Fyffes just after WWI and grandfather was a lifer at Dorland-Bates.

Even at his tender age, Diary hears Henry is getting to know the ins and outs of advertising, jargon and all, from daddy. Though the elder Holt travels a lot as G2 expands, he's always back for nappy duty on Sunday.

Or as Henry, the up-and coming communicator, would say if he could talk: "This is, according to mummy who spends Sundays 'getting her life back' and telling daddy very loudly 'his time with me'.

"I'm a bit at a loss about this but daddy mentioned that it's all to do with mummy's account management."

Nothing like hooking 'em while they're young.