DIARY: Gremlins run amok with rude message via rogue fonts

<p>Using the wrong font in your advertising can have disastrous </p><p>consequences. </p><p><BR><BR> </p><p>But nothing can be worse than this signage above a video rental shop in </p><p>New Port Ritchie, Florida, which shouts out to the world, </p><p>"Megaflicks". </p><p><BR><BR> </p><p>Or does it? Well, it doesn't really. Actually, it does, but not very </p><p>well. </p><p><BR><BR> </p><p>However, it can be imagined just what kind of customers would be </p><p>attracted to this incredible offer - two for US$5.99. </p><p><BR><BR> </p><p>One of the first rules about being a creative is to carefully watch the </p><p>font being used as this signage clearly shows. </p><p><BR><BR> </p><p>Remember that Leo Burnett-developed ad which won five Lions at Cannes in </p><p>1999 for client Novena Lighting. The difference between the two is that </p><p>Megaflicks is in the "shot myself in the foot" category. </p><p><BR><BR> </p>