DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Hong Kong iMail, the reincarnation of Hongkong Standard, threatens the </p><p>dominant position of the South China Morning Post because iMail bills </p><p>itself as a quality tabloid. It not only aims to hold the current </p><p>Hongkong Standard audience, but also targets a new group of audience </p><p>that can and would read English newspapers. </p><p><BR><BR> </p><p>5 YERS AGO </p><p><BR><BR> </p><p>Nokia Mobile Phones kicks off an ad campaign aimed at differentiating </p><p>the brand from its rivals, as well as underlining the increasing </p><p>competition in the telecom field across Asia. The campaign, created by </p><p>Bates Singapore and supported by TV, print and POS, was probably one of </p><p>the largest such campaigns ever seen in the region. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>Holiday Inn plans to launch a USdollars 3 million advertising campaign </p><p>in the Asia-Pacific region in light of establishing the hotel as a solid </p><p>and worldwide brand led by new owner, Bass. D Y&R takes charge of the </p><p>campaign. </p><p><BR><BR> </p>