Diary: From the archives

<p>1 year ago </p><p>Consumer goods giant Procter & Gamble relocates a long-serving Asian executive, Ravi Chaturvedi, to China to take over from James Wei. </p><p>Chaturvedi, who joined P&G about 20 years ago, relocates to Guangzhou to oversee the company's Greater China beauty and healthcare operation. </p><p>5 years ago </p><p>Citibank launches a new TV commercial to promote its credit card business. </p><p>The TVC, developed by Dentsu Young & Rubicam Singapore, features happy moments of surprise enjoyed by families and friends. The commercial highlights unusual events and moments created by the use of Citibank Ready Credit card, which enables cash to be easily available. </p><p>10 years ago </p><p>Hewlett-Packard kicks off a print campaign to promote its two new printers. </p><p>The campaign, created by Saatchi & Saatchi, demonstrates the printer's improvements without lapsing into technobabble - this was achieved with the help of a small mouse called Michael, who gets confused over some print-outs of a cat from a HP printer. </p><p>15 years ago </p><p>Parkroyal Hotel appoints Lintas Kuala Lumpur to handle its relaunch ad campaign. The agency doubles its triumph by also being awarded a US$370,000 account by Aliph sports shoes. </p>

by | 03/12/2004