DIARY: From the archives

1 YEAR AGO

Ogilvy & Mather sweeps media's 2001 Asian Outdoor Advertising Awards by scooping up a total of 16 accolades including the 'Best of the Best' trophy for a billboard for The Economist. Leo Burnett and BBDO placed second and third.

5 YEARS AGO

The MTR kicks off a J. Walter Thompson-developed campaign in a move to promote the newly-launched Octopus smartcard. The campaign features aliens invading Hong Kong.

10 YEARS AGO

The Australian Tourist Commission (ATC) launches two TV commercials in a bid to show that Australia is 'the perfect place for a fun, active holiday'.

ATC area manager (North East Asia) Mike Yates said that the TVCs intend to continue the theme of 'Australia - The Feeling is Magic' and to position Australia as "offering more than sun".