Diary: From the archives

<p>1 YEAR AGO </p><p>Shanghai GM reviews its Cadillac brief as it prepares to launch a full-scale assault on the premium segment of China's car market. Bates and Zenith-Optimedia respectively handle the creative and media briefs for Buick, and both are expected to join the pitch. McCann-Erickson and Universal McCann, the global agency of record for GM, are also in the running, as are TBWA and Leo Burnett. </p><p>5 YEARS AGO </p><p>Coca-Cola unveils a Dentsu-developed television campaign in a move to reinforce the brand's image among young consumers in Japan. Entitled 'Live the moment', Dentsu creative director Ichiro Kamata says the commercials take on a more natural and subtle story-telling approach, avoiding over-dramatisation and exaggerated executions. </p><p>10 YEARS AGO </p><p>The Government Information Services launches a TVC in Hong Kong, aiming to encourage people to know more and talk about Aids. McCann-Erickson Hong Kong executive creative director Kitty Lun says: "We want people to start talking about Aids. Only when people overcome their embarrassment can they deal realistically with prevention and precautions." </p><p>15 YEARS AGO </p><p>People & Grey Hong Kong wins the HK$2.5 million Kiwi account from FCB, which had held the account for two years. </p>