The Bank of China launches a major television campaign in a move to reinforce its commitment and optimism towards the city despite the worsening economy. With the slogan 'Opportunity is everywhere. For us, it's Hong Kong', the Saatchi and Saatchi-developed TVC aims to differentiate the brand from other bank advertising, which tends to focus on product offering.
5 YEARS AGO
Prudential kicks off a regional campaign created by Euro RSCG to deliver the message that although things go wrong because people don't listen, most things don't matter. It's your children, family and future that matter - which is when you need someone who listens, like Prudential.
10 YEARS AGO
Singapore-based Batey Group opens a JV office in Thailand to serve clients such as Singapore Airlines, Singapore Tourist Promotion Board and Tiger Balm.
