DIARY: From the archives

1 YEAR AGO

McDonald's uses Canto-pop star Jacky Cheung to sing the theme song for its thematic campaign in Taiwan.

The DDB-created TVC also features a new take on McDonald's famous golden arches logo as it is imposed onto a bright red globe together with a smile.

5 YEARS AGO

Sing Tao Daily launches a multimedia campaign to promote its all-new Property Supplement Guide. The DMB&B campaign uses a novel approach to highlight the fact that without in-depth and up-to-date information about the property market, people may end up in a home that is all wrong for them.

10 YEARS AGO

Reader's Digest launches its first global corporate advertising campaign with its slogan "Plan globally - we act locally

in a move to promote the company's range of products as well as the global brand name of the magazine.

John Emmerling & Co developed a series of full-colour single and double-page ads along with several 30-second TVCs.