DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Leo Burnett Kreasindo Indonesia bags the Adhi Prima Citra Pariwara Award </p><p>(best of the best) in addition to winning another three 'best' awards, </p><p>11 golds, five silvers and one bronze. The agency won for its outdoor </p><p>poster titled 'Gigi' ('Teeth') for Tawuran Musik Levis. The campaign was </p><p>also awarded the best of print title. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>McDonald's uses famed director Zhang Yimou to shoot its TVC, which </p><p>positions the restaurant as a warm place which provides good food. The </p><p>Leo Burnett-developed TVC features a boy who finds that his pet bird has </p><p>escaped. He uses a McDonald's fries to attract the bird back to its </p><p>cage. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>BBDO Worldwide celebrates its 100th anniversary by entering China </p><p>through a joint-venture with mainland agency, China National United </p><p>Advertising Corporation (CNUAC), in Beijing. The new joint-venture </p><p>company, BBDO/CNUAC, will serve both international and local clients, </p><p>while its staff will be a mixture of local recruits, current staff of </p><p>CNUAC and personnel from BBDO Hong Kong, as well as other BBDO offices </p><p>in Asia. </p><p><BR><BR> </p>