China Telecom launches a nationwide campaign in a bid to shake off consumers' memories of it being an inefficient monopoly. Titled 'Society', 'Worker' and 'Boss', the TVCs aim to make people realise what the company has accomplished in the past.
5 YEARS AGO
Carlsberg kicks off a new Bozell-created TVC, which borrows inspiration from Independence Day, Mars Attacks and the X-Files in a move to stand out from the crowd in the summer beer wars.
10 YEARS AGO
Hong Kong's Mass Transit Railway Corporation rolls out jobs classified weekly, Recruit, targeting the white-collar market. With a guaranteed print run of 120,000 copies, the title's editorial section includes interviews and career-related features.
