DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Tiger Beer rolls out its first made-for-Vietnam television campaign with </p><p>a tiger taking centre stage. The "heavily masculine" campaign is </p><p>targeted at young Vietnamese males and Asia-Pacific Breweries said the </p><p>commercial was a "call to action to live the Tiger way". The campaign </p><p>was created by Leo Burnett/M&T Vietnam. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>Cathay Pacific rolls out its first website which can communicate with </p><p>customers in four languages: English, Chinese, Japanese and Korean. The </p><p>Hong Kong flag carrier was among the first of the major hongs to </p><p>establish a web presence. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>Singapore-based VFPR & Media Consultants launches a new full-colour </p><p>monthly magazine, Photo Asia, for both amateur and professional Asian </p><p>photography enthusiasts. The inaugural issue had a print run of 10,000 </p><p>copies. </p><p><BR><BR> </p>