Mainland food giant Kangshifu uses Taiwanese celebrity Ritchie Yen to
relaunch its ice tea brand in a nationwide campaign aiming to capture
the peak April-August summer season. The G3-developed campaign focuses
on the Yen's cool image alongside the "icy feeling
of the product.
5 YEARS AGO
Thailand's Results Advertising won the Best of the Best award for its commercial titled 'Black cat' at media's 11th Asian Advertising Awards.
The agency also won two Spikes and two Certificates of Excellence for 'Black cat' and for 'Cooler club', both for client United Winery & Distillery.
10 YEARS AGO
AVGI outguns Batey Ads and Monopoly in a three-way pitch to snatch Riviera Plaza, a shopping centre account in Hong Kong estimated to be worth HK$10 million. According to Riviera Plaza promotions manager Reedy Lo, VGI was hired because of its integrated approach.
