Time Asia launches a Bates-created regional print and television
campaign in a move to build and reinforce its core brand value as a
'must read' magazine. This is the first time that Time Asia has
appointed a 4As agency to support the development of its marketing and
advertising in Asia. With the slogan 'Our Time', the campaign aims to
reflect the realities and truth as covered by the magazine.
5 years ago
First Pacific Bank kicks off its first major Hong Kong credit card ad campaign, created by FCB.
The TVC features a couple whose relationship is falling apart. She flies off to New York and her boyfriend jumps on the next plane to give her a surprise by using his First Pacific Bank card.
10 years ago
BSB Hong Kong outguns the Ball Partnership to win the Hongkong Bank credit card image campaign account. According to Hongkong Bank card center manager Richard Cromwell, the project was given to BSB to help it promote the brand's credit card image.
