Malaysia Airlines consolidates its global ad account with Leo Burnett and media brief with Starcom in order to achieve consistency in branding and to save costs. Leo Burnett outbids Bates, Naga DDB, Ogilvy and Mather, Grey Worldwide and TBWA-ISC to win the account.
5 YEARS AGO
Holiday Inn launches a new image TVC which promises hospitality so genuine and environments so comfortable, you can relax and 'be yourself'. The Grey-developed TVC supported by print ads aims to convey the message that the holiday Inn experience would be warm, unpretentious and inviting, while steering away from the traditional hotel imagery.
10 YEARS AGO
American Express rolls out a multimedia, global advertising campaign to reinforce the value of its services to the international traveller.
The Ogilvy & Mather campaign employs a variety of targeted advertising messages and media to communicate with travellers at various stages of their journey.
