DIARY: From the archives

<p>1 year ago </p><p>Publicis Groupe sets up a task force to oversee the dismantling of D'Arcy just weeks after it completed the US$3 billion purchase of Bcom3. The task force is looking at how clients and personnel in Asia can be absorbed into Publicis Groupe agencies. D'Arcy Greater China CEO Jimmy Lam later joins Dentsu. </p><p>5 years ago </p><p>Ogilvy & Mather, along with sister agency Results Advertising, sweeps the Bangkok Art Director's Awards to take a total of 108 prizes. Best of Show also goes to O&M's 'Weightlifter' TVC for Counter Pain Balm, which wins three other Best awards, including best direction. </p><p>10 years ago </p><p>Vitasoy launches a new TV commercial to promote its Chocolate Vitasoy. The TVC features a young schoolboy who rushes out to the corner shop as quickly as he can. Once there, he buys a pack of Chocolate Vitasoy in order to give it to his missed elder brother as a gift. </p><p>15 years ago </p><p>Garuda Indonesia launches a global ad campaign in the form of an 11-page 'event' ad aimed at the travel trade to re-stage the airline as a world-class carrier. The campaign, developed by FCB in Sydney, marks an extensive upgrading programme. </p>

by | 10/17/2003