National broadcaster China Central Television bans two foreign celebrities from appearing in TV commercials. Korean celebrity Kim Hee Sun, who stars an ad for local mobile phone giant TCL, and China's national football coach Bora Milutinovic, a spokesman for four local brands, are pulled from their respective campaigns.
5 YEARS AGO
Lego Asia launches a regional campaign, 'First moments', to target young parents. The campaign, developed by Ammirati Puris Lintas Singapore, correlates a child's first developmental steps with his first achievements when playing with Lego bricks.
10 YEARS AGO
Nescafe makes a concerted effort to address the Malay market by kicking off a 40-second TV commercial. The J. Walter Thompson-created TVC depicts a rehearsal for a fashion show that's turning into shambles, until a cleaning lady demonstrates a few traditional Malay dance steps - and the show is a success, thanks to her.
15 YEARS AGO
Cosmetics brand Max Factor, which previously used television and print media, rolls out its first four-colour, 12-sheet trackside poster campaign featuring American actress Jaclyn Smith to highlight its lipstick line and nail enamel collection.