A Sunday TVC titled 'Taxi Driver' is pulled after Hong Kong's
Broadcasting Authority received 1,800 complaints from the public. The
spot shows a taxi driver being chased by a ghost as he was driving along
a dark and lonely stretch of road.
5 YEARS AGO
US-based Jobson Publishing Corporation launches a trade magazine, 20/20
Asia, for the region's optical industry. The title, targeting the more
than 20,000 retailing opticians in 15 countries across the region, aims
to provide product news, eyewear, fashion and optical retailing
information.
10 YEARS AGO
Insurance company National Mutual launches a US$641,025
television and print campaigns to coincide with its massive direct mail
campaign. According to National Mutual general manager marketing
division John Snelgrove, the first installment of the direct mail
campaign has seen more than 230,000 mail-shots and this is expected to
reach 400,000.