DIARY: From the archives

<p>1 year ago </p><p>Levi Strauss launches its new jeans innovation, the Type 1 fashion range, in seven Asian markets ahead of the US, in order to hit Asia's year-end shopping season. The television and print campaigns developed by BBH are inspired by the theme "bold self-expression" and feature 20-somethings with attitude. </p><p>5 years ago </p><p>Pepsi rolls out a celebrity-driven ad campaign in China in a bid to grow its market share amid the economic recession. The campaign, developed by J.Walter Thompson, features Canto pop singer Aaron Kwok as well as foreign and local football stars. </p><p>10 years ago </p><p>Caltex and the South China Morning Post join forces in organising a project called 'The Green Awards', a competition which invites the public to come up with ideas to improve the environment in Hong Kong. The Grey-developed campaign consists of print ads and posters. </p><p>15 years ago </p><p>Singapore's Tradewinds Airlines announces plans to roll out its own inflight magazine, to be called, appropriately enough, Tradewinds. The content of the magazine will focus on shopping in Singapore. World Publications Distributors will publish the monthly magazine, which will have an initial circulation of 42,000. </p>