DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Hong Kong's first anti-drink driving ad is launched by San Miguel. The </p><p>J. Walter Thompson-developed TVC, featuring a drunk driver being picked </p><p>up by a trash truck instead of an ambulance following a traffic </p><p>accident, aims to send out a message that drink driving will not only </p><p>get you hurt, but is a stupid and irresponsible act that makes offenders </p><p>look as pitiful as a piece of trash. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>Silicon Internet, the net access service for Silicon Navigator, launches </p><p>a series of outrageous press ads in a move to make the portal a </p><p>household name among consumers and business customers in Malaysia, with </p><p>the tagline "Silicon Internet is more fun than this". </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>McDonald's launches its first truly Singaporean commercial with every </p><p>day people conversing in the island republic's four national languages - </p><p>English, Mandarin, Malay and Tamil. The Leo Burnett-developed campaign </p><p>aims to produce a commercial which every Singaporean would like to watch </p><p>and could identify with. </p><p><BR><BR> </p>