DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Sapporo Black Label beer launches a new branding campaign, themed Love </p><p>Beer, targeting the young generation, as well as older and loyal </p><p>customers, in a bid to rejuvenate its brand image. The campaign is </p><p>created by Hakuhodo and is supported by outdoor, point of purchase and </p><p>premium promotion. </p><p><BR><BR> </p><p>5 YEARS: Dentsu Young & Rubicam's Volvo ad, which contains only a visual </p><p>image, with no copy, wins the Grand Prix award in the print/poster </p><p>category at the 43rd Cannes International Advertising Festival. </p><p><BR><BR> </p><p>10 YEARS: Local shop Live Communications, set up by former Ball </p><p>Partnership partner Mateo Chien and associate creative director Kinson </p><p>Chan, wins the HK$10 million (US$1.28 million) G2000 Hong </p><p>Kong account from their former employer, which had handled the business </p><p>for three years. </p><p><BR><BR> </p>

by | 07/20/2001