DIARY: From the archives

<p>Bates creates a new brand campaign for Heineken using humour in a </p><p>bid to promote the brand worldwide, as well as to win the hearts of </p><p>consumers. </p><p><BR><BR> </p><p>In one execution, a man shows little concern when his girlfriend begins </p><p>cutting up his clothes and smashing his prized belongings. It is only </p><p>when she threatens to drink his Heineken that he reacts. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>DY&R creates a new ad campaign for DuPont Lycra to promote the brand in </p><p>the markets of Hong Kong, Taiwan and Thailand. The ad features models in </p><p>unexpected situations to demonstrate the feelings of freedom and </p><p>confidence that Lycra clothing inspires. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>Lintas Hong Kong beats off The Ball Partnership to snatch the Remy </p><p>Nicholas Hong Kong account for Remy XO cognac, worth an estimated </p><p>US$1.15million. The agency is briefed to develop a new mass media </p><p>campaign. </p><p><BR><BR> </p>