In a market with no clear leader and heavy commission discounting,
Charles Schwab launches a print-led campaign in a bid to boost its
customer base by 20 per cent. The Motiv8-created campaign offers a low
permanent flat commission rate to drive local customers' attention.
5 YEARS AGO
A new trade advertising campaign is launched by MTV Networks Asia to promote its rapidly growing network. The campaign tells people that the network has achieved distribution in Asia of 46 million homes and that it will focus on localised programming.
10 YEARS AGO
China's TV giant, CCTV, appoints Hong Kong-based China Resources Advertising (ChinaRAd) as its media representative. CCTV's assistant advertising manager stays in the territory to head up ChinaRAd's international department.
