DIARY: From the archives

1 YEAR AGO

Cosmetics and perfume retailer Sephora launches an outdoor and a print campaign to promote its seven stores in Tokyo. The BBH-created campaign features a naked man covered with lipstick marks and a woman with eight arms to highlight the range of cosmetics available at the retailer.

5 YEARS AGO

DHL Worldwide Express rolls out a US$5 million campaign throughout Asia to promote the company's more human and customer-focused brand image. Developed by Bates Advertising, the TVC shows customers entrusting packages to DHL.

10 YEARS AGO

DDB Needham Hong Kong opens a joint venture office with the Beijing Advertising Corporation in the Chinese capital in a move to offer full range of services including public relations, research and photography.