Bates creates a new brand campaign for Heineken using humour in a
bid to promote the brand worldwide, as well as to win the hearts of
consumers.
In one execution, a man shows little concern when his girlfriend begins
cutting up his clothes and smashing his prized belongings. It is only
when she threatens to drink his Heineken that he reacts.
5 YEARS AGO
DY&R creates a new ad campaign for DuPont Lycra to promote the brand in
the markets of Hong Kong, Taiwan and Thailand. The ad features models in
unexpected situations to demonstrate the feelings of freedom and
confidence that Lycra clothing inspires.
10 YEARS AGO
Lintas Hong Kong beats off The Ball Partnership to snatch the Remy
Nicholas Hong Kong account for Remy XO cognac, worth an estimated
US$1.15million. The agency is briefed to develop a new mass media
campaign.
