San Miguel rolls out a multi-million dollar campaign to promote its new product, San Miguel Light, with a cartoon icon in an attempt to generate new excitement in the beverage category.
5 years ago
American home appliance brand Whirlpool launches its first TVC for the China market focusing on promoting four products: refrigerators, air-conditioners, microwave ovens and washing machines.
10 years ago
Leo Burnett Malaysia has been appointed by Standard Chartered Bank to handle its advertising account in Malaysia, after winning a four-way pitch against Idris Associates, AP-FCB and incumbent Wings BBDO.
