DIARY: From the archives
<p>1 year ago </p><p><BR><BR> </p><p>A new brand campaign developed by Bates for Heineken breaks in </p><p>Asia-Pacific in selected markets, and is gradually rolled-out worldwide. </p><p>The print and TV ads are developed via a collaborative effort between </p><p>Bates offices in Singapore and Vietnam. </p><p><BR><BR> </p><p>5 years ago: Saatchi & Saatchi relaunches Klim milk powder in a </p><p>regionwide above and below-the-line ad campaign. Shot in Malaysia, it </p><p>features underwater swimming sequences with a three-year-old girl. </p><p><BR><BR> </p><p>10 years ago: The media sub-committee of the Hong Kong 4As gears up to </p><p>take a more active stance against unaudited publications and media who </p><p>deal direct with clients. The committee writes stern letters to two </p><p>publishers, rapping them for being 'unethical' and 'unprofessional' for </p><p>direct dealing. But the main thrust of the new pro-active stance is </p><p>against unaudited publications. </p><p><BR><BR> </p>