1 year ago
A new brand campaign developed by Bates for Heineken breaks in
Asia-Pacific in selected markets, and is gradually rolled-out worldwide.
The print and TV ads are developed via a collaborative effort between
Bates offices in Singapore and Vietnam.
5 years ago: Saatchi & Saatchi relaunches Klim milk powder in a
regionwide above and below-the-line ad campaign. Shot in Malaysia, it
features underwater swimming sequences with a three-year-old girl.
10 years ago: The media sub-committee of the Hong Kong 4As gears up to
take a more active stance against unaudited publications and media who
deal direct with clients. The committee writes stern letters to two
publishers, rapping them for being 'unethical' and 'unprofessional' for
direct dealing. But the main thrust of the new pro-active stance is
against unaudited publications.
