Procter & Gamble puts its media booking account, which has been handled by a local broker Deluxe International for two years, up for pitch in a move to have better control of its ad bookings on a slimmed down budget.
5 years ago
Smartone uses Canto-pop star Jacky Cheung to launch a new, multi-million dollar BBDO-created branding campaign to deliver the message that the brand does what is best for its customers and always delivers on its promises.
10 years ago
The Oriental Press Group challenges the dominance of Next magazine by launching a weekly title Eastweek which will cover current affairs, business, entertainment, living and lifestyle.
