Local shop Market Catalyst outbids 15 agencies including incumbent D'Arcy in a competitive pitch to win the US$4 million creative and media account for the Chinese fast food operator Cafe de Coral.
5 YEARS AGO
Intel launches a multi-million dollar advertising and marketing campaign in China and India, aimed at parents with school-aged children. The Euro RSCG-developed campaign communicates the benefits of personal computers in the home as a teaching tool.
10 YEARS AGO
A law banning both cigarette advertising and the sale of cigarettes comes into effect in Thailand. All local broadcasts are covered by the law, which also prohibits advertisements of other products where a brand of cigarettes is part of the logo.
