In order to encourage and support what it calls 'good media', Taiwan Advertisers' Association urges its 33 members to refrain from buying ad space in the island's first paparazzi news title, Next Magazine.
5 YEARS AGO
Nike launches a pan-regional TVC and print ads to encourage Asian youths to participate in more sports activity. Titled 'I Dream', the Wieden and Kennedy-created campaign also aims to let parents view sports as a positive release from societal pressures.
10 YEARS AGO
In order to enter the China market, Batey Ads buys a Taiwan-based sales promotion company, Maximum, as a means to expand its existing operations into southern China.
