Sony Electronics hires TBWA to handle its three-year regional creative work, following a three-way shootout against Saatchi & Saatchi and McCann-Erickson. According to Sony senior marketing communications manager, Mathew Madhi, the brand aims to develop creative work that can be used across Asia-Pacific, the Middle East, Africa and Australia.
5 years ago
BBDO's three-part campaign for SmarTone, starring Chow Yun Fat, Jacky Cheung and Tony Leung, sweeps the board at the ATV Most Popular TV Commercial Awards by taking home a total of six prizes, more than any of its competitors. Despite this, SmarTone moves its ad business from BBDO to Leo Burnett.
10 years ago
Hyatt International Hotels rolls out a DMB&B-developed print campaign, marking the first phase of Hyatt's global initiative to strengthen its marketing strategies by adopting integrated communications programmes.
15 years ago
Toyota Cars' official dealer Astra Motor Sales (AMS) kicks off a print campaign in an attempt to deliver the message that AMS is the place to buy a Toyota, and have it serviced. The ad focuses on service and the headline translates as 'Fixed or Free'.