DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>McDonald's, one of the worldwide sponsors of the Olympic Games, launches </p><p>a two-minute TVC for the Sydney Olympic Games aiming to support </p><p>Singapore's agenda of "striving for sports excellence in the new </p><p>millennium". </p><p><BR><BR> </p><p>The TVC, developed by Leo Burnett Singapore, features Tan Howe Liang, </p><p>who won an Olympic silver medal for weightlifting in the 1960 Rome </p><p>Games. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>Leo Burnett Singapore creates a TVC for the Singapore Tourist Promotion </p><p>Board (STPB) in a bid to drive home the message that Singaporeans are </p><p>friendly people. </p><p><BR><BR> </p><p>Entitled "Smile", the TVC is shot entirely with a hand-held camera to </p><p>create a spontaneous home video look. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>Hong Kong property giant Cheung Kong (Holdings) shortlists Bozell, </p><p>Ogilvy & Mather, DDB Needham and DY&R to handle the integrated marketing </p><p>of Kingswood Villa. </p><p><BR><BR> </p><p>Cheung Kong advertising manager Kenneth Yuen says US$1.28 million </p><p>had been allocated for the launch campaign. </p><p><BR><BR> </p>

by | 08/17/2001