China outdoor operators Media Nation and Media Partners International raise HK$445 million (US$57 million) and $367 million respectively from listings in Hong Kong to seek mainland expansion. Media Nation plans to use its funds to expand its network while MPI decides to develop more billboards and bus shelters.
5 years ago
Telecommunications firm Sunday launches three thematic TV commercials in a move to communicate the brand values via irreverent and amusing vignettes.
The three spots, titled 'Tits', 'Donkey', and 'Fart', are a marked departure from campaigns by rivals such as SmarTone using Chow Yun-fat and One2Free using Aaron Kwok as spokespersons.
10 years ago
DMB&B rolls out a TV commercial for men's fashions brand Cheq in a bid to position the brand as the local exponent of Italian-inspired fashions.
The TVC opens with a man in Roman robes walking through a forest, eventually discarding his robes for a smart Italian suit.
15 years ago
Cathay Pacific kicks off a 30-second TV commercial shot in Huangshan, China. The TVC features a flock of white doves leaving and returning to a dovecote symbolising the frequency of Cathay Pacific's flights from its home base in Hong Kong to Asia and the world.