1 year ago
Hong Kong's second-largest beer brand, Heineken, leaves Bates after more than 15 years. Leo Burnett, which handles the brand in four other regional markets, is appointed instead.
Heineken Hong Kong marketing director Dougal McGeorge said: "We think Burnett is the ideal fit with Hong Kong's market needs at this time."
5 years ago
Japan Tobacco's TV campaigns 'Bench' and 'Soap Bubbles' snatch the Best of Show in both print and TV for Dentsu at Times Asia-Pacific Advertising Awards.
One spot shows a man arriving at a train station, who is interrupted every time he tries to light a cigarette and take a puff. At the end, two birds land on his hat and the slogan "Consideration given is pleasure gained" appears.
10 years ago
Local newspaper Ming Pao rolls out a new Chinese-language tabloid, Hong Kong Today, to target the high-spending 18-40 age group. Ming Pao group executive director Kelly Cheng said he hoped the new tabloid would expand the reading population.
15 years ago
Kent Lights enters the Hong Kong market to compete with a flurry of other 'light' variants of established cigarette brands that have already made their appearance.
An ad campaign, developed by Ball, includes TV commercial, press and poster ads.
