Dentsu Malaysia names SP Lee its executive creative director and chief operating officer as part of a restructuring to sharpen the agency's competitive edge. Lee, the former executive creative director of FCB Malaysia, replaces Dentsu chief operating officer Kenneth Wong and executive creative director Alex Sum.
5 YEARS AGO
Euro RSCG Partner-ship is revamping Winner Foods' Doll Bowl Noodles with a new, trendier streetwise image. Aiming the campaign at the youth market, the 15-second spot mimics the noodle-eating action and the ensuing 'slurps' with exaggerated computer graphics.
10 YEARS AGO
A pitch for the massive Coca-Cola Greater China business has seen DMB&B and Batey Ads clean up the US$50 million account against global agencies McCann Erickson and Leo Burnett. Coke's VP and director for marketing for Asia-Pacific Ian Rowden said, "It was decided the accounts should be split because the three markets are quite different and are continually growing."
15 YEARS AGO
Malaysia's Audit Bureau of Circulation and Survey Research Malaysia are discussing the feasibility of removing unaudited publications from the Media Index as of 1990. According to ABC's chairman, Margaret Lim, the parties within the ABC will have to be approached first for their views.