Maximize and Motivator nab the Mars media business in China and Hong Kong, following a multi-agency shootout. Incumbent Starcom, OMD and a local agency also pitch for the account, which includes planning and buying for Mars' range of confectionery and pet food brands operating under Effem Foods. The business is worth US$10 million.
5 YEARS AGO
Cerebos appoints Ogilvy & Mather to handle the regional Brand's account following a two-month, four-round pitch against a roster of other agencies, including Saatchi & Saatchi, Lintas and Dentsu Mandate. Ogilvy regional chairman Miles Young said: "It was the most gruelling pitch I have ever been through." The business becomes one of Ogilvy's top five Asia-Pacific clients.
10 YEARS AGO
The global consolidation of the Philips account prompts Euro RSCG Ball Partnership to drop the Toshiba consumer electronics business after a staggering 13 years on the job.
15 YEARS AGO
Kentucky Fried Chicken Malaysia launches a RM1.8 million (US$473,688) campaign for the launch of its new 'Colonel Burger'. The TV and print campaign, with the tagline, 'The bite you can't beat', is a direct challenge to it nearest competitor, McDonald's McChicken.