Diary: From the archives

<p>1 YEAR AGO </p><p>DDB centralises its three-region, senior management structure in a bid to unite and bolster its capabilities across the network. The agency names Greater China chief executive officer Aaron Lau as the new Asia chairman. The region was split into three - Greater China, North Asia and Southeast Asia - about six years ago to focus management resources into sub-regions. </p><p>5 YEARS AGO </p><p>FedEx reveals a new TV and print campaign in Hong Kong, Singapore and Taiwan in a move to promote the company's freight express capabilities. In the BBDO-developed campaign, the FedEx hero demonstrates his reliability, commitment and dedication to delivering even the heaviest of packages under the most arduous of conditions. </p><p>10 YEARS AGO </p><p>San Miguel Brewery launches a new TVC for its Lowenbrau brand in Hong Kong with an aim to establish a 'fresh' image for the label and to strengthen its premium character and imported look. The message is reinforced by using the theme of a car designer who stresses the quality of excellence. </p><p>15 YEARS AGO </p><p>Hong Kong Telephone launches a new product in the city which is a clock radio telephone that combines a large digital clock display and a radio with alarm functions in an effort to win over local consumers. </p>