DIARY: From the archives

<p>1 YEAR AGO: Carlsberg launches a new TVC, which has crowd-throbbing </p><p>dance scenes but no dialogue. The commercial is deliberately silent, so </p><p>that it can be consistent across the region, and appeal to the youth </p><p>market in each country. </p><p><BR><BR> </p><p>5 YEARS: Dentsu Young & Rubicam Hong Kong creates a campaign for Yakult </p><p>featuring a series of everyday situations, including a game of </p><p>stone-paper-scissors, a maths lesson, a father-and-son shopping trip and </p><p>a visit from a geomancer. </p><p><BR><BR> </p><p>10 YEARS: Cartier ditches BBDO Hong Kong, which had held its account </p><p>since 1987, in favour of Storm Communications, an ad agency set up by </p><p>former BBDO director Wilson Chan. The account is valued at between </p><p>HK$6 million and $7 million. </p><p><BR><BR> </p>

by | 07/06/2001

1 YEAR AGO: Carlsberg launches a new TVC, which has crowd-throbbing

dance scenes but no dialogue. The commercial is deliberately silent, so

that it can be consistent across the region, and appeal to the youth

market in each country.

5 YEARS: Dentsu Young & Rubicam Hong Kong creates a campaign for Yakult

featuring a series of everyday situations, including a game of

stone-paper-scissors, a maths lesson, a father-and-son shopping trip and

a visit from a geomancer.

10 YEARS: Cartier ditches BBDO Hong Kong, which had held its account

since 1987, in favour of Storm Communications, an ad agency set up by

former BBDO director Wilson Chan. The account is valued at between

HK$6 million and $7 million.