DIARY: From the archives

<p>1 year ago[QQ </p><p>SHK Financial Group launches a US$1.3 million print ad campaign </p><p>aimed at reinforcing its leading position in the sector and </p><p>differentiating the group from SHK Property. Local shop Freeway </p><p>Communications creates the campaign. </p><p><BR><BR> </p><p>5 years </p><p><BR><BR> </p><p>MTV Mandarin's 'Obsession' is named best TVC of the year at Taiwan's </p><p>Times Advertising Award. The TVC is set in a rural village, where a man </p><p>is cleaning his ear while listening to a traditional radio show. When a </p><p>little boy turns on MTV, the man jumps up and dances. However, when the </p><p>TV is turned off, the man sits and resumes cleaning his ear. </p><p><BR><BR> </p><p>10 years </p><p><BR><BR> </p><p>J.Walter Thompson's Asia network upgrades its computerisation in a bid </p><p>to allow its media buyers to respond more quickly to conditions. </p><p>According to the agency's media director Sue Johns, media buying is </p><p>becoming increasingly more important especially in the area of </p><p>television. The new system will improve buying capability, allow trends </p><p>to be tracked more thoroughly and the reporting format to be customised </p><p>for clients. </p><p><BR><BR> </p>