Unilever Thailand hands its media planning and buying account to MindShare following a six-month review that also included incumbent Initiative. The assignment - covering about 15 brands including Sunsilk and Lux - is estimated to be worth up to US$70 million in annual billings. MindShare has Unilever's brief in six other markets.
5 YEARS AGO
You may not have read the book Men Are From Mars, Women Are From Venus, but chances are you have played the board game developed by Mattel. To raise awareness for the game, a roadshow was taken around young and trendy nightclubs in Singapore, with local celebrities hired to participate in front of large audiences.
10 YEARS AGO
ESPN Asia launches a print ad campaign and on-air promotion in the region, designed to highlight the passion and excitement of today's sports. The campaign, developed by Ogilvy & Mather Hong Kong, appears in black and white and duo-tone.
15 YEARS AGO
Alan Armsden, group general manager and editor-in-chief of The Standard, calls for the resignation of Cyril Pereira, chairman of the Audit Bureau of Circulations in Hong Kong. Armsden publicises his call in the October 3 issue of the paper.