DIARY: From the archives
<p>1 YEAR AGO: Carlsberg launches a new TVC, which has crowd-throbbing </p><p>dance scenes but no dialogue. The commercial is deliberately silent, so </p><p>that it can be consistent across the region, and appeal to the youth </p><p>market in each country. </p><p><BR><BR> </p><p>5 YEARS: Dentsu Young & Rubicam Hong Kong creates a campaign for Yakult </p><p>featuring a series of everyday situations, including a game of </p><p>stone-paper-scissors, a maths lesson, a father-and-son shopping trip and </p><p>a visit from a geomancer. </p><p><BR><BR> </p><p>10 YEARS: Cartier ditches BBDO Hong Kong, which had held its account </p><p>since 1987, in favour of Storm Communications, an ad agency set up by </p><p>former BBDO director Wilson Chan. The account is valued at between </p><p>HK$6 million and $7 million. </p><p><BR><BR> </p>