DIARY: From the archives

<p>Nestle Philippines consolidates its media planning and buying for an estimated 30 brands in the country with Optimedia Communications. </p><p>1 year ago </p><p>The account is awarded to the agency following a shootout against Universal McCann, MindShare and the incumbent agencies. </p><p>5 years ago </p><p>Hutchison Telecom takes the Orange brand on to its GSM and dual band networks in Hong Kong, with the launch of an integrated ad campaign developed by Ogilvy & Mather. The company plans to roll out a branding campaign in markets outside Hong Kong and the US as part of its global strategy to reinforce Orange's reputation. </p><p>10 years ago </p><p>The Urban Council of Hong Kong launches a Lintas-developed TVC to raise the awareness of trees among the territory's urban jungle dwellers. The TVC features a single tree which morphs into various shapes, including a landscape painting and an umbrella to illustrate the importance of a natural environment. </p><p>15 years ago </p><p>Singapore Airlines and the Australia Tourist Commission join forces in an ad and promotion campaign to attract tourists from Hong Kong and Singapore. The headline and main visual in each ad features an interesting, yet little known, fact about Australia. </p>