Time globally realigns its advertising assignment with Fallon as part of the magazine's worldwide drive for operational efficiency. Fallon will take over the business in Asia-Pacific and Europe, serviced by Bates and Wink Media respectively.
5 years ago
Hong Kong telecommunications player Sunday launches a new campaign to herald Hong Kong's switch to mobile number portability. Titled 'Independence day', the print ad, which features Dr Sun Yat Sen, revolves around the idea of consumer freedom and encourages mobile phone users to switch to Sunday.
10 years ago
Bally launches a campaign, which according to Lintas Hong Kong, has to be viable for two years, so no details of merchandise of the current season could be shown. The agency solves the conundrum by basing its execution on a movie trailer, as this would facilitate the showing of a range of products without having to dwell on any shot long enough to show detail.
15 years ago
Asiaweek, part of the Time Inc group, rolls out its first direct response TV commercial in Hong Kong for its Chinese newsweekly, Yazhou Zhoukan. It is the first magazine in Southeast Asia to use direct response television.