DIARY: From the archives

<p>1 year ago </p><p><BR><BR> </p><p>Saatchi & Saatchi creates a new controversial TVC for Vitasoy's </p><p>Calciplus brand, a healthy soy drink, that puts health on the public </p><p>agenda in Hong Kong. </p><p><BR><BR> </p><p>The TVC features Hong Kong people going about their daily lives in their </p><p>underwear, leading to the line: "When you're healthy, your body is the </p><p>last thing on your mind. Calciplus. High Calcium. Low fat." </p><p><BR><BR> </p><p>5 years ago </p><p><BR><BR> </p><p>The World Gold Council and Hong Kong jeweller Chow Tai Fook launch their </p><p>second "True Love" TVC in China. It features a young man fondly </p><p>remembering happier days in the past with his girlfriend, in a move to </p><p>emphasise gold as the symbol of love, as well as to build a more modern </p><p>image for Chow Tai Fook. </p><p><BR><BR> </p><p>10 years ago </p><p><BR><BR> </p><p>J Walter Thompson snatches one of the most famous local clothing brands </p><p>- the Bossini sports shoes and fashion business, worth an estimated </p><p>US$1 million - from incumbent Hill Holiday, which had handled the </p><p>account for three years. </p><p><BR><BR> </p>

by | 08/03/2001