DIARY: From the archives

1 YEAR AGO Audi launches an integrated campaign in a bid to position itself as an urban lifestyle brand in China. The campaign's visual features a pair of eyes looking down on some 300,000 cars, which travel the road daily. The copy next to the 26- by 76-metre poster reads, 'Don't look at me, look at the road'. The campaign also includes DM and online components. 5 YEARS AGO Whiskey brand Johnnie Walker kicks off a television campaign to celebrate the year 2000 in Taiwan. The Leo Burnett-developed advertising communicates the leadership position of Johnnie Walker. 10 YEARS AGO Digital Equipment rolls out a global branding campaign in 75 country-specific, native language publications in order to revitalise and increase awareness of the company after research showed competitors had a stronger brand identity. 15 YEARS AGO Philips creates a new TV commercial to launch its Temptations microwave in Hong Kong. The concept of the campaign, developed by J.Walter Thompson, centres around the 'ding' ready signal to connote the ease of the brand's microwave cooking.

by | 05/02/2003

1 YEAR AGO

Audi launches an integrated campaign in a bid to position itself as an urban lifestyle brand in China. The campaign's visual features a pair of eyes looking down on some 300,000 cars, which travel the road daily. The copy next to the 26- by 76-metre poster reads, 'Don't look at me, look at the road'. The campaign also includes DM and online components.

5 YEARS AGO

Whiskey brand Johnnie Walker kicks off a television campaign to celebrate the year 2000 in Taiwan. The Leo Burnett-developed advertising communicates the leadership position of Johnnie Walker.

10 YEARS AGO

Digital Equipment rolls out a global branding campaign in 75 country-specific, native language publications in order to revitalise and increase awareness of the company after research showed competitors had a stronger brand identity.

15 YEARS AGO

Philips creates a new TV commercial to launch its Temptations microwave in Hong Kong. The concept of the campaign, developed by J.Walter Thompson, centres around the 'ding' ready signal to connote the ease of the brand's microwave cooking.