Starcom outguns Universal McCann, MindShare, Ace Saatchi & Saatchi and Publicis-Optimedia to win the San Miguel beer and food media planning and buying account, worth an estimated US$10 million in annual billings. The media agency will handle the brand's brewing products, Purefoods range and Magnolia chicken and frozen goods.
5 YEARS AGO
BBDO Malaysia releases 'Kampung Boys', the first commercial for adidas to originate and be shot entirely in Asia. Filmed in black and white and starring two young village boys making their on-camera debut, the TVC is a glimpse of soccer seen through the boys' eyes, culminating in a showdown set years later when their pair have grown up.
10 YEARS AGO
Hongkong Bank launches a BSB-created TVC to strengthen its 'the relationship bank' corporate image. The spot opens with a shot of an old photograph of a couple, before cutting to the present, when the same couple is shown, still together after many years.
15 YEARS AGO
Johnson & Johnson Malaysia kicks off a TV campaign for its baby powder, baby lotion, baby soap and baby lotion soap. Union Forty Five Kuala Lumpur says the 30-second commercials are designed to communicate the products, benefits and the J&J corporate image.