1 YEAR AGO
Hong Kong iMail, the reincarnation of Hongkong Standard, threatens the
dominant position of the South China Morning Post because iMail bills
itself as a quality tabloid. It not only aims to hold the current
Hongkong Standard audience, but also targets a new group of audience
that can and would read English newspapers.
5 YERS AGO
Nokia Mobile Phones kicks off an ad campaign aimed at differentiating
the brand from its rivals, as well as underlining the increasing
competition in the telecom field across Asia. The campaign, created by
Bates Singapore and supported by TV, print and POS, was probably one of
the largest such campaigns ever seen in the region.
10 YEARS AGO
Holiday Inn plans to launch a USdollars 3 million advertising campaign
in the Asia-Pacific region in light of establishing the hotel as a solid
and worldwide brand led by new owner, Bass. D Y&R takes charge of the
campaign.
