DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Coca-Cola rolls out its first television campaign featuring a celebrity </p><p>- Canto pop singer Nicholas Tse - for its brand promotion in China. The </p><p>"Time Traveller" TVC, targetted at young Chinese, was created by Leo </p><p>Burnett. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>American Express launches its first Asian credit card, targeted at the </p><p>high-end market. The launch is supported by an intensive multimedia ad </p><p>and publicity campaign including TVCs and print ads produced by Ogilvy & </p><p>Mather. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>The Hong Kong Tourist Association looks for a new advertising agency to </p><p>handle its HKdollars 40 million (USdollars 5.1 million) account for the </p><p>Hong Kong and Japan market after its dismissal of Dentsu, Young & </p><p>Rubicam. </p><p><BR><BR> </p>

by | 05/11/2001