Telecommunications company CSL launches a campaign to drive usage of its messaging service among young mobile users. The Euro RSCG-developed campaign, which features Chinese pop star Jay Chou, is based on the 'SMS Lovers' theme. Chou adopts SMS, and sometimes MMS, as the medium of communications with his lover - Karen.
5 years ago
Lion Beer rolls out a new campaign to promote its Ceylon Breweries in Sri Lanka. The integrated campaign, created by FCB Singapore, features images of lions juxtaposed with copylines inspired by Gary Larson's Far Side, to reflect the life of the average, beer-loving guy.
10 years ago
Dow Jones launches its Asian Wall Street Journal Report TV show. According to Dow Jones senior vice- president Peter Skinner, the company is in expansion mode and already has on-ground distribution people selling the products.
15 years ago
Shell kicks off two Ted Bates-developed TV commercials to create empathy with the brand's end users. The first commercial in the series is aimed at the taxi driver, and the second focuses on Hong Kong's truck drivers.
