DIARY: From the archives

<p>1 YEAR AGO </p><p><BR><BR> </p><p>Coca-Cola rolls out a Leo Burnett-developed TVC using Cantopop singer </p><p>Nicholas Tse to target the Greater China youth market. The TVC features </p><p>Tse skateboarding on the moon. According to Coca-Cola China Hong Kong </p><p>region country manager Scott Price, skateboarding is a popular sport in </p><p>the SAR, which made the ad more relevant to Coke's target market. </p><p><BR><BR> </p><p>5 YEARS AGO </p><p><BR><BR> </p><p>Motorola launches a new TVC to promote its first Chinese character </p><p>display GSM mobile phone. The TVC, created by Storm Communications and </p><p>Cinetech, depicts a young student learning to write Chinese characters </p><p>using a stencil. </p><p><BR><BR> </p><p>10 YEARS AGO </p><p><BR><BR> </p><p>Jewellery brand De Beers decides to consolidate its account with one </p><p>agency to handle its region-wide and global business. BSB Hong Kong </p><p>loses the regional De Beers account in Hong Kong, Malaysia, South Korea, </p><p>Philippines, Indonesia, Singapore, Thailand, China and Taiwan following </p><p>an alignment with J. Walter Thompson which also held the account in </p><p>Japan, Australia, Europe, Canada, Mexico and Brazil. </p><p><BR><BR> </p>

by | 10/12/2001