Swiss watch brand Bulova relaunches itself in China and Hong Kong with a
2Way Street-developed campaign which features up-and-coming Taiwanese
singer Wang Lee Hon to promote the new theme 'individual style, with
substance'.
5 Years ago
Guangnan Holdings, the state-appointed monopoly for all fresh livestock
and produce moving from Guangzhou to Hong Kong, launches a new corporate
TVC to promote its on time and safe delivery proposition.
10 Years ago
J.Walter Thompson outguns incumbent Leo Burnett, Ogilvy & Mather, Grey
Worldwide and Batey in a competitive pitch to snatch the Hong Kong &
China Gas US$1.3 million advertising account. The agency said
that it had been eyeing the account "for a couple of years
and "got it"
when the opportunity arose.